Concept stores displaying various cultures and themes have begun to spring up across the
globe. A combination of selling and sprinkles of culture, these lifestores have become
attractions for shopping and theme buffs around the world.
Auchen has come up with their new concept lifestore in Luxembourg. The perfect blend of
business and culture, the new store has begun to witness high turnouts as soon as it opened
At 9 AM Mon 28th May, as the new customers walked in through the main gate of the store
amidst a guard of honour given by the employees of the store, they felt as if they’re walking
into something special and the experience that followed reiterated the face for them.
The store is a complete delight, with hydroponic greenhouses situated near the spot where
aromatic herbs are are to be sold and fruits and vegetables sit by. Another greenhouse sits
beside the best organic bread on sale, and the journey from discovery to another continues for
the visitors. The band has surely hit the wheel spinning with their hyper “new generation”. The
goal of the band is definitely setting new standards in classic mass distribution.
The points about the store that stands out, the most noticeable is surely the place reserved for
food trades, which contains 100 of the 477 employees at the store is more spacious when
compared to other concept stores across the globe. The catering services available on-site are
impressive with a brewery located right in the centre of the sales area and it can accommodate
up to 90 people, all served right at the table. The food court is another spot of attraction and
makes it the perfect picture, with it being 1000 meter square and has the accommodation
capability of seating up to 220 people.
The standout features of the store are definitely sure to make it a big hit and attract visitors in
multitudes. Looking at the initial response and reviews received by the store, to begin with, it is
isn’t far fetched for Auchen to think that they can make an absolute hit out of the store.
The laboratory that spread across 12000-meter square and the opening has, thus far, proved to
be more than just satisfactory or impressive. Auchan hopes to attract anywhere around 2.6
million customers by the third year as the director is hopeful about it.
The hydroponic greenhouses spread perfectly across the lifestore makes the experience even
more authentic and it stays true to the theme it is built upon. This lifestyle store from the hyper
new generation has already begun setting precedents which would be extremely hard to
improve on or even match.
Other lifestyle concept stores have given it a try but lack on more than just aspect, thus, failing
to give the store a proper and comprehensive outlook.
This new concept lifestore by Auchen in Luxembourg has definitely taken visitor experience at
its pinnacle and made it harder for the competitors to stand head-to-head with them.