The way companies approach corporate events has changed dramatically in recent years. No longer focused purely on presentations and networking, today’s events are designed to engage, inspire, and reflect company culture – and food is playing a central role in that transformation. From intimate training sessions to multi-day conferences, corporate event catering has become a strategic element of the event experience rather than a logistical afterthought.
Food as part of the brand experience
Corporate events are often a business’s most visible expression of its brand. The tone, presentation, and hospitality all shape how attendees perceive the company – and catering is one of the easiest ways to make an impression. Whether it’s a sleek, modern buffet that reinforces a forward-thinking identity or a warm, communal spread designed to build connection, the food on offer sets the tone for the day.
The best event organisers now work closely with catering teams to ensure the menu aligns with the event’s purpose and audience. Dietary inclusivity, sustainability, and presentation style all matter, not just for practicality but as part of the overall message.
The rise of elevated corporate catering
Across the UK, the demand for more sophisticated corporate catering is growing – and cities like Manchester have become key examples of this evolution. With a thriving business community and a strong event infrastructure, Manchester’s catering providers are responding with creativity and professionalism.
Event catering in Manchester has moved far beyond finger food. Businesses now expect thoughtfully curated menus that accommodate different tastes, timings, and formats. Caterers like South Catering have seen how these expectations are reshaping the industry, delivering services that are not only efficient but tailored to the client’s goals and event style.
A South Catering spokesperson told us “It’s clear that corporate event catering has evolved during the past decade. For example, we’ve seen an enormous rise in demand for breakfast meeting catering. This is something that was fairly rare even five years ago, but is now a mainstay of corporate event catering.”
“Businesses are using food to set the desired tone and feel of their meetings and events.”
Wellbeing and inclusivity driving change
The modern workplace has placed greater emphasis on wellbeing, and catering is reflecting that shift. Balanced meals, lighter options, and inclusive menus that account for allergies, intolerances, and lifestyle choices are now standard expectations. Food that makes people feel good also improves engagement – a key consideration for organisers looking to get the most from corporate events.
Inclusivity has also become a cornerstone of event planning. No one wants to see guests left out because of dietary restrictions or cultural preferences. The best caterers are proactive, ensuring every attendee feels considered and welcome.
A sign of changing workplace priorities
The way companies handle their events often mirrors how they treat their people. As employee experience and company culture take centre stage, catering has become a subtle but powerful reflection of those values. Businesses that invest in quality food and service are showing that they care about more than outcomes – they care about the people creating them.
Event catering in Manchester offers a clear example of this new approach: practical, polished, and people-focused. As expectations continue to rise, food will remain one of the most effective ways to make corporate events more human, memorable, and meaningful.
