Wednesday, May 25, 2022
  • Contact
  • Contribute
  • News
  • Authors
No Result
View All Result
National Headlines
  • Business
  • Finance
  • Politics
  • Science
  • Sports
  • Technology
  • Business
  • Finance
  • Politics
  • Science
  • Sports
  • Technology
No Result
View All Result
National Headlines
No Result
View All Result
Home Business

What is inbound marketing, and how could it benefit your business?

by Emily Graham
19/01/2021
2 min read
What is inbound marketing, and how could it benefit your business?
0
SHARES
43
VIEWS
Share on FacebookShare on Twitter

So, you’ve got a business – whether long-established or new to the scene – and, consequently, the task of promoting that business. How can you get the word out? Well, perhaps you should place rather less emphasis on what you are getting “out” and more how you could draw your firm’s target customers “in”.

That’s the basic principle of “inbound marketing” – which, being less disruptive and invasive than comparatively traditional “outbound marketing” techniques, can sit more easily with your intended audience and therefore run much less risk of repelling consumers of your marketing content.

Inbound marketing defined in a nutshell 

Conventionally, you have probably marketed – of thought of marketing – your business by getting it onto TV screens and print billboards, over radio airwaves and into press releases. However, the problem with these tactics is that they are all rather intrusive by nature.

In other words, they are basically the equivalent of waving frantically to a customer and yelling: “Look, look – I’m over here!” You probably don’t need to be reminded how annoying it can be, as a customer, to be on the receiving end of such marketing messages.

With outbound marketing, however, you would change tack. You would simply focus on generating online content – perhaps in the form of articles, blog posts, social media updates, videos and more – that draw prospective customers to you rather than the other way round. It is a more passive approach to marketing.

Why is inbound marketing so effective?

Research highlighted by Search Engine Land attests to the effectiveness of inbound marketing. Over 91% of marketing leads in a study arrived through inbound calls, while 84% of Millennials in one survey have admitted to “leaving a favourite website because of intrusive or irrelevant advertising”.

One simple reason why inbound marketing excels is that it directly addresses customers’ pain points and suggests, to these customers, how the company could help them to remedy those issues.

Outbound marketing is inherently riskier than inbound marketing – as, with the former, you would be distracting the customer from their existing flow and just hoping that, despite this, they will be receptive to what you have to say. However, your hope would be better-justified when it comes to inbound marketing.

That’s because, with inbound marketing, these people are unlikely to even come across this content in the first place unless they are looking for the kind of information it offers.

Inbound marketing is also easier than outbound to track

Forbes Councils Member Chris Leach observes that, though outbound marketing can bring quick results, “those wins are difficult to measure and trace back to a specific tactic or effort”, adding: “Because of the broad and linear nature of an outbound campaign, there is too much room for error.”

Inbound marketing, in contrast, is entirely digital – making the extent of its success much easier to track. These days, business phone systems like Gamma’s particularly sophisticated Horizon Collaborate enable you to more easily monitor incoming calls to assess which of your inbound marketing strategies work best at attracting them.

ShareTweetShareShare

Related Posts

Andrea Orcel’s plans for UniCredit receive praise from investors
Business

Andrea Orcel’s plans for UniCredit receive praise from investors

28/04/2022
Roman Semiokhin: Inspiring the Next Generation of Entrepreneurs
Business

Roman Semiokhin: Inspiring the Next Generation of Entrepreneurs

13/04/2022
Know-How SEO and Web Design Go Hand In Hand
Business

Know-How SEO and Web Design Go Hand In Hand

13/04/2022
How to build a car park in the UK in 6 steps
Business

How to build a car park in the UK in 6 steps

10/03/2022
Signs That It’s Time To Switch Your UK Bookkeeping Software
Accountancy

Signs That It’s Time To Switch Your UK Bookkeeping Software

24/02/2022
Why now could be a surprisingly good time to start a business
Business

Starting a business post-Covid? 3 tips for success

03/02/2022
No Result
View All Result

Looking for writing opportunities

Get in touch to find out more.

Start Writing

Topics

  • Automotive
  • Business
  • Education
  • Employment
  • Entertainment
  • Finance
  • Healthcare
  • Legal
  • Lifestyle
  • Politics
  • Property
  • Science
  • Sports
  • Technology
  • Travel

Latest News

  • Trending
  • Comments
  • Latest
Managing Waste in the Film Industry

Managing Waste in the Film Industry

12/10/2020
Perils of Efficiency: Procuring Supplies During a Crisis

Perils of Efficiency: Procuring Supplies During a Crisis

04/10/2021
Loadhog Estimates 108 Million Metres of Stretch Wrap Eliminated Through Use of Pallet Lid

Loadhog Estimates 108 Million Metres of Stretch Wrap Eliminated Through Use of Pallet Lid

12/10/2020
SOTECH WINS MANUFACTURING AWARD AT NORTH EAST BUSINESS AWARDS

SOTECH WINS MANUFACTURING AWARD AT NORTH EAST BUSINESS AWARDS

12/10/2020
Testosterone – Buyer Beware!!

Testosterone – Buyer Beware!!

30/01/2020
London Marathon

The world record for the London Marathon

On UK state visit Donald Trump will meet Price Charles for tea

On UK state visit Donald Trump will meet Price Charles for tea

Nigel Farage

“Electoral commission has planned and coordinated with the former prime minister for funding inspection”, says Nigel Farage

Theresa

Recent Brexit deal by Theresa may fall flat

Theresa

Theresa May makes sure that her last-ditch bid to win all the support for her new Brexit Deal

Roman Semiokhin: Inspiring the Next Generation of Entrepreneurs

How To Solve Business Disputes by Hiring a Civil Lawyer

19/05/2022
5 Best Wide Fit Shoes for Men

5 Best Wide Fit Shoes for Men

19/05/2022
Earn Free IMVU Credits

Earn Free IMVU Credits

19/05/2022
5 Benefits of Working with a London SEO Company

5 Benefits of Working with a London SEO Company

16/05/2022
5 Reasons You Should Take the Help of Conveyancing Services

5 Reasons You Should Take the Help of Conveyancing Services

12/05/2022

National Headlines

Recent News

  • How To Solve Business Disputes by Hiring a Civil Lawyer
  • 5 Best Wide Fit Shoes for Men
  • Earn Free IMVU Credits
  • 5 Benefits of Working with a London SEO Company

Topics

  • Automotive
  • Business
  • Education
  • Employment
  • Entertainment
  • Finance
  • Healthcare
  • Legal
  • Lifestyle
  • Politics
  • Property
  • Science
  • Sports
  • Technology
  • Travel

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

*We hate spam as you do.

© National Headlines

  • Contact
  • Contribute
  • Sitemap
  • Authors
No Result
View All Result
  • Home

© 2019 National Headlines.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT