Wednesday, May 25, 2022
  • Contact
  • Contribute
  • News
  • Authors
No Result
View All Result
National Headlines
  • Business
  • Finance
  • Politics
  • Science
  • Sports
  • Technology
  • Business
  • Finance
  • Politics
  • Science
  • Sports
  • Technology
No Result
View All Result
National Headlines
No Result
View All Result
Home Food & Drink

Packaging: The Most Commonly Used Colors to Sell Food & Drink

by Kenneth Booker
14/07/2021
3 min read
Packaging: The Most Commonly Used Colors to Sell Food & Drink
0
SHARES
47
VIEWS
Share on FacebookShare on Twitter

The food and beverage sector is saturated with consumer products that range from cookies and cakes to beer and soda. To stand out in a crowded market, manufacturers and marketers work to come up with eye-catching packaging.

Color psychology plays a major role in the advertising and successful sales. Package color has an effect on consumers and can draw them in or put them off.

To see which colors are used the most, Electrix International , a major supplier of electrical enclosures and cable management systems, has analyzed nearly 2,500 grocery products. Here, we find out which shade is used the most to influence the buying habits of grocery shoppers.

What is the magic color?

Across 10 categories, which include cookies, chocolate, soda drinks, and ice cream, the most-used color for packaging is light gray. In fact, 20.6% of all products analyzed are packaged and marketed to consumers using this color.

The theme for less vibrant colors follows suit in second and third place, with black (11%) and dark red (8%) joining light gray in the top picks for packaging. You’re less likely to see light purple (one item), blue (three items) and lime (three items) on everyday items.

Category crunching

On closer inspection, the use of light gray tends to be complemented by dark blue and light blue for cookies and ice creams. Meanwhile, red and dark red appears mostly on coffee, cereal, and potato chips.

Using data from Walmart’s online grocery service, the name, brand, and image of up to 355 different products in ten food and beverage categories was collated, totaling 2,422 products across the range. An algorithm then analyzed colored pixels to calculate the top three colors in each product image. The following list shows a full overview of the products analyzed and the colors used to stand out on shelves:

  1. Candy (234 Products) – gold, orange
  2. Canned Food (354 Products) – light gray, dark blue
  3. Cereal (188 Products) – light gray, dark red
  4. Chocolate (27 products) – ivory, dark gold
  5. Coffee (355 products) – light gray, red
  6. Cookies (330 products) – light gray, dark blue
  7. Ice Creams (321 products) – light gray, light blue
  8. Potato Chips (269 products) – light gray, dark red
  9. Soda (37 products) – dark gold, green
  10. Tea (307 products) – dark gold, black

Just 22% of products tended to have only one color on their packaging with cereal being the most consistent category. Ice cream is most likely to have more than one color on its packaging, with dairy lovers treated to more variation on the front of their tubs and cartons.

The breakdown of product types and the amount of colors used for each is detailed below, with canned food, coffee, and ice cream very similar in terms of results.

 

Product types 2+ Color 1 Color
Candy 79.49% 20.51%
Canned Food 80.23% 19.77%
Cereal 69.68% 30.32%
Chocolate 74.07% 25.93%
Coffee 80.00% 20.00%
Cookies 78.79% 21.21%
Ice Cream 80.69% 19.31%
Potato Chips 75.09% 24.91%
Soda Drinks 72.97% 27.03%
Tea 79.15% 20.85%

Table of product types and the percentage amount of colors used on their packaging

What will the future bring for packaging?

A brand’s identity is closely linked to the colors it uses because colors often resonate with strong emotions. With light greys, bold blacks, and dark reds dominating packaging, will we see a change in approach for the future? Will the fact there’s so much importance now on living a greener lifestyle change our opinions on packaging aesthetics? Will we see more vibrance and the use of green to showcase that a product has sustainability at the heart of its design? Only time will tell.

ShareTweetShareShare

Related Posts

The Millennials Championing Change in the Food and Drink Industry
Food & Drink

The Millennials Championing Change in the Food and Drink Industry

14/10/2021
The Decline in French Wine
Food & Drink

The Decline in French Wine

14/09/2021
How Fair Trade Fruit is Saving South America’s Wildlife
Food & Drink

How Fair Trade Fruit is Saving South America’s Wildlife

26/10/2020
Quirky catering ideas for corporate event
Food & Drink

Quirky catering ideas for corporate event

14/08/2020
Jamie Oliver
Business

Jamie Oliver got into serious trouble with the bankruptcy of the restaurant chain

26/06/2019
Jamie’s shuts down- Jobs at stake
Business

Jamie’s shuts down: Jobs at stake

26/06/2019
No Result
View All Result

Looking for writing opportunities

Get in touch to find out more.

Start Writing

Topics

  • Automotive
  • Business
  • Education
  • Employment
  • Entertainment
  • Finance
  • Healthcare
  • Legal
  • Lifestyle
  • Politics
  • Property
  • Science
  • Sports
  • Technology
  • Travel

Latest News

  • Trending
  • Comments
  • Latest
Managing Waste in the Film Industry

Managing Waste in the Film Industry

12/10/2020
Perils of Efficiency: Procuring Supplies During a Crisis

Perils of Efficiency: Procuring Supplies During a Crisis

04/10/2021
Loadhog Estimates 108 Million Metres of Stretch Wrap Eliminated Through Use of Pallet Lid

Loadhog Estimates 108 Million Metres of Stretch Wrap Eliminated Through Use of Pallet Lid

12/10/2020
SOTECH WINS MANUFACTURING AWARD AT NORTH EAST BUSINESS AWARDS

SOTECH WINS MANUFACTURING AWARD AT NORTH EAST BUSINESS AWARDS

12/10/2020
Testosterone – Buyer Beware!!

Testosterone – Buyer Beware!!

30/01/2020
London Marathon

The world record for the London Marathon

On UK state visit Donald Trump will meet Price Charles for tea

On UK state visit Donald Trump will meet Price Charles for tea

Nigel Farage

“Electoral commission has planned and coordinated with the former prime minister for funding inspection”, says Nigel Farage

Theresa

Recent Brexit deal by Theresa may fall flat

Theresa

Theresa May makes sure that her last-ditch bid to win all the support for her new Brexit Deal

Roman Semiokhin: Inspiring the Next Generation of Entrepreneurs

How To Solve Business Disputes by Hiring a Civil Lawyer

19/05/2022
5 Best Wide Fit Shoes for Men

5 Best Wide Fit Shoes for Men

19/05/2022
Earn Free IMVU Credits

Earn Free IMVU Credits

19/05/2022
5 Benefits of Working with a London SEO Company

5 Benefits of Working with a London SEO Company

16/05/2022
5 Reasons You Should Take the Help of Conveyancing Services

5 Reasons You Should Take the Help of Conveyancing Services

12/05/2022

National Headlines

Recent News

  • How To Solve Business Disputes by Hiring a Civil Lawyer
  • 5 Best Wide Fit Shoes for Men
  • Earn Free IMVU Credits
  • 5 Benefits of Working with a London SEO Company

Topics

  • Automotive
  • Business
  • Education
  • Employment
  • Entertainment
  • Finance
  • Healthcare
  • Legal
  • Lifestyle
  • Politics
  • Property
  • Science
  • Sports
  • Technology
  • Travel

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

*We hate spam as you do.

© National Headlines

  • Contact
  • Contribute
  • Sitemap
  • Authors
No Result
View All Result
  • Home

© 2019 National Headlines.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT